FILA is a world-famous sportswear brand founded in 1911 by the Fila brothers in Italy. In 1973, Japanese designer Inobu designed the "F-box" trademark of FILA, red and blue represented the sunshine and ocean of Mediterranean. The F letter is very creative, using beautiful and full of geometric patterns, with a strong artistic beauty, which coincides with the long-standing artistic atmosphere of Italy. FILA entered the tennis world with a straight-striped cotton shirt, breaking the stereotypes of the 70s all-white tennis uniform. With the FILA spokesperson of the 1970s, former world champion Swedish star Bjorn Borg, the brilliant champion on the field, FILA's straight design and the classic red, blue and white logos have been deeply imprinted in the world. FILA demonstrates the artistic thinking of sports with its perfect design and elegant lines. Exquisite craftsmanship and unique fabrics represent the brand's fashion paradigm, highlighting FILA's positive attitude towards life and elegant sports art.
VOV (Voice Of Voices) is a high-ranking fashion brand under the Korea SHINSEGAE Co., Ltd. Group. It is designed with modern, fashionable, sexy, slim lines and neutral beauty to create a new and fashionable frontier female image that is emotional and challenging. In the fashion style of generations, VOV reinterprets the meaning of classic fashion with its new approach and express the noble sexy with mix and match. VOV brand apparel is a fashionable, simple, and urban dress for modern women with exquisite materials, meticulous workmanship, avant-garde design, and a slim version. Guanjia (Shanghai) Fashion Co., Ltd. introduced the VOV brand in 2011, and strives to present its diverse clothing style to a wider range. It also are more popular than most European and American brands, to capture more women who are at the forefront of the trend. VOV won the best women's clothing brand in Korea in 2010 and currently has 48 counter stores in mainland China.