Tainan Enterprises ( CAYMAN )

ABOUT US

CAYMAN

Founded in 1999, Tainan Enterprise (Cayman) Co., Ltd. (hereinafter referred to as the Company, the Corporate, or Tainan Cayman) is a holding company set up to promote private label brands in China and Taiwan. In the same year, TONY WEAR (Shanghai) Fashion Co., Ltd. was established in Shanghai. The Company carries various brands in terms of the styles, such as TONY WEAR, TONY JEANS, TONY UOMO and TJL. In addition, the Company has also become an agent for European apparel brands, including CAMEL ACTIVE from Germany, NEW MAN and U BY UNGARO from France, etc. After huge success of TONY WEAR , Tainan (Cayman) set up Guanjia (Shanghai) Fashion Co., Ltd. in 2004 to operate EMELY, a brand that targets mature ladies in China. 4 years later, EMELY SWEETIE was launched. Well-known Korean brand V.O.V and G-CUT introduced into China by Guanjia in 2011 and 2016, respectfully. With the sustainable development of the Company, now the Company carries 3 international sport brands, FILA、Champion and Reebok through its affiliates in Taiwan. With the focus at multiplication strategies, Tainan Enterprise (Cayman) Co., Ltd. is aiming more potential brands around the world.

FILA

FILA is a world-famous sportswear brand founded in 1911 by the Fila brothers in Italy. In 1973, Japanese designer Inobu designed the "F-box" trademark of FILA, red and blue represented the sunshine and ocean of Mediterranean.

REEBOK

In 1895 Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. In 1958 in Bolton, two of the founder's grandsons, Joe and Jeff Foster, formed a company "Reebok" as inspired by a type of African antelope. Now Reebok is an American fitness footwear and clothing leading brand and devotes in revolutionary of sport product design and manufacture.

Corporate History

1999-02 TAINAN ENTERPRISE (CAYMAN) CO., LTD was founded
1999-05 TONY WEAR (Shanghai) Fashion Co., Ltd. TONY WEAR was marketed in China.
1999-09 The first TONY WEAR flagship store opened in Beijing.
2000-07 The TONY WEAR flagship store opened on Huai Hai Zhong Road in Shanghai.
2002-02 The TONY JEANS brand was developed. The Company became an agent for the German clothing brand CAMEL ACTIVE.
2003-03The first multi-brand specialty store (TONY TOWN) opened in Wandu Building in Shanghai.
2004-04 Guanjia (Shanghai) Fashion Co., Ltd. was founded. The “EMELY” brand was marketing in China.
2004-12 The Company became an agent for the French clothing brand NEW MAN.
2006-09 The TONY UOMO brand was launched.
2008-03 The TJL women’s clothing brand was launched.
2008-09 The EMELY SWEETIE brand that targets young, fashionable, and sweet women was launched.
2009-05 The Company became a franchisee for the French clothing brand UNGARO.
2010-10 The TW.DESIGN brand was launched.
2011-06 The Company became a franchisee for the Korea clothing brand .voice of voice
2011-10 Listing at Taiwan Stock Exchange
2013-01Raised NTD300 millions from TWSE
2015-12End of Agency with Camel Active
2016-05Reduction of Capital to NTD 300,000,000
2017-07Increase of Capital to NTD600,000,000
2017-08Invested in Nelson Sport Co., Ltd
2017-12Set up Taiwan branch and Fe-Ler branch
2019-01Invested in Koche Fashhion Co.,Ltd
2019-12Sold subsidiary company in China _ TONY WEAR (Shanghai) Fashion Co., Ltd
2020-01Invested in Overtop Sport Co., Ltd
2020-08Changed company Chinese name

Group architecture

Subsidiary profile

Basic Information

Company Name：Guanjia (Shanghai) Fashion Co., Ltd.

Address：Room 506, No.8-9, Lane 1500, Lianhua South Road, Minghang District, Shanghai, China

Tel：+86-21-5435-9545

Fax：+86-21-5435-6718

Business Philosophy

Honesty: Business operation is the ability to test the performance of commitments, and only with honesty can be sustainable development.

Innovation: Only the innovation can maintain competitiveness of fashion industry.

Respect: Talented person is the foundation of the company, knowing people, respect and communication are the top priorities.

Excellence: Adhering to the good and pursuing excellence can move towards the future.

Share: Profit sharing can create coexistence and common prosperity.

2004.04	Guanjia (Shanghai) Fashion Co., Ltd. was founded, the capital was USD 1.0 million.
2004.09	Created an own brand “Emely” in China and Opened 10 stores in 2004.
2007.12	The number of emely stores has reached 100 in China.
2011.06	Guanjia agent Korea New World Group's own brand “VOV”.
2011.10	Tainan Enterprise (BVI) Co., Limited was listed in Taiwan stock market.
2012.06	VOV opened flagship store at Shanghai Grand Gateway Shopping Mall.
2012.08	Increased capital by cash USD 4.3 million, Total has reached USD 5.3 million.
2016.09	Guanjia agent Korea SHINSEGAE Co., Ltd. Group's own brand “G-cut”, increased capital by cash USD 2.0 million, Total has reached USD 7.3 million.
2017.08	Guanjia ended its own brand “emely”.
2017.12	Increased capital by cash USD 2.0 million, Total has reached USD 9.3 million.
2020.02	Guanjia ended its agency of brands owned by Shinsegae International Co., Ltd.

Basic Information

Company Name：Nelson Sport Co., Ltd.

Address：2F., No.556, Sec. 4, Wenxin Rd., Beitun Dist., Taichung City 406, Taiwan

Tel：+886-4-2232-5855

Fax：+886-4-2236-6007

Business Philosophy

MISSION

WHY DO WE EXIST?

To create sports and leisure boutique value and become the first choice for customers.

VISION

WHAT ARE WE GOING TO BE?

Full participation and expansion of operations have made FILA a pioneer in sports and leisure brands. (Top five brands in the Taiwan sports market)

VALUE

WHAT DO WE VALUE?

Proactive, Positive and Optimistic Honesty, Faith, Innovation and Responsibility

Open mind, Communication and Coordination

1911	The FILA family were founded at Biella, Italy in 1911.
1973	In 1970s, FILA was transitioned from textile to manufacture sportswear with a revolutionary concept. They developed a tennis T-shirt with white background and vertical pinstripe and blue collar, and designed a red and blue “ F-BOX” logo, where represented the sunshine and ocean of Mediterranean.
1993	FILA was listed at US stock market in May 23th, 1993.
1995	FILA Sport Taiwan Ltd. was founded.
2003	SBI (US) purchased FILA in mid-2003, shifted headquarter to N.Y.C from Biella. And set up Asia head office in Seoul, Korea.
2007	Fila Korea Ltd. and its Global Leading Brands House (GLBH) purchased FILA in March, 2007.
2007	YIh Dah Co., Ltd. acquired Taiwan exclusive licensee agreement and merged Nelson Sport Co.,Ltd as one of its subsidiaries and continued its development in Taiwan market in Dec, 2007.
2016	Added FILA KIDS line into the company in May, 2016. All FILA line were operated by Nelson Sport Co.,Ltd.
2017	The company was acquired by Tainan Enterprise (Cayman) Co., Ltd. as one of its subsidiaries in Aug, 2017.

Basic Information

Company Name：KOCHE FASHION CO.,LTD.

Address：No.166 Zhongshan Rd., West Central Dist., Tainan City, Taiwan R.O.C 700

Tel：+886-6-2113888

Fax：+886-6-2113405

Business Philosophy

Enterprising

Sharing、 Customer First、 Innovation、 Sustainable

Core Value

Diligence、Pragmatism、Innovation、Care、Lifetime Learning

Vision

Leading the Trend、Cultural Heritage、Happiness Pursuing Enterprise、Internationalize

2014	◎1st Place of Internet Popularity in Culture & Creative Industry Awards ◎3th Place of Culture and Creative Products in Culture & Creative Industry Awards. ◎SHOPPING DESIGN AWARDS_Best Architecture & Space planning ◎Host Mr. Shui-Long Yen Exhibition, Pioneer of Taiwan Culture & Creative Industry
2015	◎Nomination for DFA Design for Asia Awards ◎Host< City Landscape in Department Store Exhibition> 　Theme_Fondant Cake And Gingerbread House ◎Hayashi image was taken as cover page of Tainan Civic Card
2016	◎Awarded in the DFA Design for Asia Awards ◎Host < Modern Age 1930s Magazine Aesthetics Exhibition > with National Taiwan Library Host < HAYASHI ILLUSTRATION / ESSAYCONTEST>
2017	◎Awarded by National Industrial Innovation Award ◎Awarded by < Top 10 Most Hit Items in Taiwan> organized by BRAIN Magazine ◎Host < Asia Touring Exhibition and Forum on Design_Tainan > with DFA ◎The Founder, Mr. Ching-Hon Yang was honored as The Most Outstanding Citizen of Tainan, in the recognition of his contribution in Culture Industry
2018	◎TripAdvisor Award ◎Host with DFA ◎Host Exhibition with Museum of Old Taiwan Tiles ◎Host < Miniature Life Exhibition Tainan > in the Cerebration of Hayashi 87th Anniversary) ◎< Smitten With Hayashi˙with Tainan > Published by Yuan Liou Publishing Co., Ltd ◎Hayashi Store in Breeze Taipei Station Opened
2019	◎Top 5 Check-In Location for Dating among Taiwan Department Stores ◎Host < Taiwan Street House Illustration Exhibition > with Yuan Liou Publishing Co., Ltd ◎Host < Music in the era of Hayashi> with Wind Music Company ◎Host< 2019 Hayashi Exhibition and Sales of Okinawa> with RYUBO department Store

Basic Information

Company Name：OVERTOP SPORT CO., LTD.

Address：10F., No. 92, Sec. 5, Nanjing E. Rd., Songshan Dist., Taipei City 105, Taiwan (R.O.C.)

Tel：+886-2-2528-6800

Fax：+886-2-25289559

Business Philosophy

Based on the specialty of wholesale, extend the wholesale category and channel of CHAMPION/FILA, and aim to be a multi-brand agent in Taiwan.

2020.01

Overtop Sport Co., Ltd. established with capital 80 millions (N.T dollars). Exclusive footwear wholesaler for CHAMPION / FILA in Taiwan.